No. I . You get paid just as much to take things off the page as to put them on. If not more.
No. II . Show. Don’t tell. Show them your vision, don't describe it.
No. III . Visual dominance. 90% of Design and Art Direction is prioritizing information.
No. IV . Direct their eyes. Remember when and where you want their eyes going.
No. V . Show them what you want. Don’t leave it up to their interpretation. Or a vendor’s.
No. VI . Don’t assume anyone will be paying attention.
No. VII . Design your own decks. Make them short, simple, and self-selling.
No. VIII . You can teach technique, but not taste. Your choices are your art.
No. IX . Show them something to love vs. something to buy.
No. X . Remember, a client will never ask you to go back and make something uglier.