SUPER BOWL 2.2.14 New Campaign and first installment of "The Perfect Beer for Whatever Happens" for Bud Light. Later became synonymous with "up for whatever" which was just the hashtag for the original launch campaign.
15 second Teaser spots that ran two weeks before Super Bowl on 2.2.14:
Case study video
Long-form film of the event as one piece, aired on Super Bowl in two media buys.
Post event film of Ian after the reveal.
A bit before the introduction of the teaser work for the Super Bowl, we thought it would be good to send a signal to gain some early interest that Bud Light was out to do something different and not the same old thing. These three pieces were written to alert people that Bud Light was about to break all the stereotypes they had worked so hard to establish. (They decided in the end, not to air possibly because they are too "meta aware"? Maybe they were right?
I am not a selfie taker. But, it was 4am, and it was Arnold.
"good bye"