Launch of FIND NEW ROADS line (and new visual identity) for first Chevrolet Global campaign. It's about using American Ingenuity to do the impossible. Sort of like "NASA for cars." To demonstrate the thinking behind the products and transition Chevrolet from an All-American car company into a global automotive leader. The ride ended suddenly as the "merger" with McCann took place. But was proud to play my part in trying to save American industry while it lasted.
This logo used today, we photographed on the roof of Goodby Silverstein offices in downtown Detroit on a snowy fall day. The black reflection on the top right is the edge of the roof.
